Ques 01 : State whether the following statement is
true or false.
A Sitemap provides a list of internal links to
user accessible pages on a website.
|
|
a.
|
True
|
|
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b.
|
False
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Ques 02 : All major search engines are case
sensitive.
|
|
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a.
|
True
|
|
|
b.
|
False
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Ques 03 : State whether true or false.
The Yahoo Directory listing is a free service for
commercial sites.
|
|
|
a.
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True
|
|
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b.
|
False
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Ques 04 : While grading your website, Google gives
credit to outbound links pointing to authority websites?
|
|
|
a.
|
True
|
|
|
b.
|
False
|
|
Ques 05 : Do search engines such as Google detect
unnatural linking patterns by checking the Class C IP address of the page
where the link to the website originates?
|
|
|
a.
|
Yes
|
|
|
b.
|
No
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Ques 06 : If you search for the term “iq test” in
the Word Tracker keyword suggestion tool, will it return the number of
independent searches for the term “iq”?
|
|
|
a.
|
Yes
|
|
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b.
|
No
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Ques 07 : Are RSS/Atom feeds returned in Google’s
search results?
|
|
|
a.
|
Yes
|
|
|
b.
|
No
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|
Ques 08 : Which of the following search engines or
directories provides the directory search results for Yahoo?
|
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a.
|
Windows Live
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||
|
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b.
|
Yahoo Directory
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c.
|
Google
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d.
|
Wikipedia
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e.
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DMOZ
| ||
Ques 9 :Which of the following statements
regarding website content are correct?
|
||||
|
|
a.
|
If you have two versions
of a document on your website, Google recommends that you only allow the
indexing of the better version
|
||
|
|
b.
|
Linking to a page inconsistently does not affect
the way Google views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
|
||
|
|
c.
|
Syndicating your content could lead to Google
viewing the material as duplicate
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|
d.
|
Placeholders for pages which do not have content
are never viewed as duplicate content by Google
| ||
Ques 10: What is Keyword Density?
|
||||
|
|
a.
|
The number of times the keyword is used / (DIVIDED
BY) the total word count on page – (MINUS)the total words in HTML on the page
|
|
|
b.
|
The number of times the keyword is used X (MULTIPLIED
BY) the total word count on page
|
|
|
c.
|
The number of times the keyword is used in the
page description
|
|
|
d.
|
The number of times the
keyword is used in the page title
|
|
|
e.
|
The number of times the keyword is used / (DIVIDED
BY) the total word count on the page
|
Ques 11 : Which of the following statements about
the Google Sitemap are correct:
|
|
|
a.
|
Repeated submission of the
Sitemap to Google could be penalized
|
|
|
b.
|
It is possible to create and submit specialized
Sitemaps to Google for Video and Mobile content
|
|
|
c.
|
The Sitemap acceptable to Google follows an XML
format
|
|
|
|
Ques 12 : What does the term Keyword Prominence
refer to?
|
|
|
a.
|
It refers to the fact that the importance of
choosing high traffic keywords leads to the best return on investment
|
|
|
b.
|
It refers to the importance attached to getting
the right keyword density
|
|
|
c.
|
It refers to the fact that
the keywords placed in important parts of a webpage are given priority by the
search engines
|
|
|
d.
|
It refers to the fact that the keywords in bold
font are given priority by the search engines
|
|
|
|
Ques 13 : Which of the following factors does
Google take into account while assessing whether or not a website is an
authority website?
|
|
|
a.
|
The frequency with which
the content of the website is updated
|
|
|
b.
|
The number of web pages
containing relevant information on the main theme of the website
|
|
|
c.
|
The number of in-bound
natural links related to the website’s theme (or keywords)
|
|
|
d.
|
None of the above
|
|
|
|
Ques 14 : What is Anchor Text?
|
|
|
a.
|
It is the main body of text on a particular web
page
|
|
|
b.
|
It is the text within the left or top panel of a
web page
|
|
|
c.
|
It is the visible text
that is hyper linked to another page
|
|
|
d.
|
It is the most prominent text on the page that the
search engines use to assign a title to the page
|
|
|
|
Ques 15 : What is the illegal act of copying of a
page by unauthorized parties in order to filter off traffic to another site
called?
|
|
|
a.
|
Trafficjacking
|
|
|
b.
|
Visitorjacking
|
|
|
c.
|
Viewjacking
|
|
|
d.
|
Pagejacking
|
|
|
|
Ques 16 : What term is commonly used to describe
the shuffling of positions in search engine results in between major updates?
|
|
|
a.
|
Waves
|
|
|
|
b.
|
Flux
|
|
|
|
c.
|
Shuffling
|
|
|
|
d.
|
Swaying
| |
|
Ques 17 : Which of the following URLs can the
Google search engine spider?
|
|
|
a.
|
http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
|
|
|
b.
|
http://www.expertrating.com/exams/seo.asp?examnum=243
|
|
|
c.
|
http://www.expertrating.com/exams/seo.asp
|
|
|
d.
|
http://www.expertrating.com/exams/seo.html
|
|
|
e.
|
All of the above
|
|
Ques 18 : Google displays up to _____ characters
of a webpage’s Title Tag.
|
|
|
a.
|
56
|
|
|
b.
|
60
|
|
|
c.
|
66
|
|
|
d.
|
80
|
|
Ques 19 : What does the 302 server response code
signify?
|
|
|
a.
|
It signifies conflict, too many people wanted the
same file at the same time
|
|
|
b.
|
The page has been permanently removed
|
|
|
c.
|
The method you are using to access the file is not
allowed
|
|
|
d.
|
The page has temporarily
moved
|
|
|
e.
|
What you requested is just too big to process
|
|
Ques 20 : Which of the following statements is
correct with regard to the description meta tag?
|
|
|
a.
|
It should be about 50 characters in length
|
|
|
b.
|
The description should not contain the keywords
|
|
|
c.
|
If the meta description is not included, the
search engines will use the meta keywords for information
|
|
|
d.
|
Google uses the meta
description to generate the search engine results pages
|
|
Ques 21 : Which of the following statements is
correct with regard to the images within a webpage?
|
|
|
a.
|
Images cannot be spidered by the search engines
|
||
|
|
b.
|
Important keywords related
to the image should be placed in the ALT text
|
||
|
|
c.
|
Images should always be kept close to the top of a
webpage
|
||
|
|
d.
|
Image maps should be used while including the
images
| ||
Ques 22 : Cloaking is a controversial SEO
technique. What does it involve?
|
||||
|
|
a.
|
Increasing the keyword density on the web pages
|
|
|
b.
|
Offering a different set
of web pages to the search engines
|
|
|
c.
|
Hiding the keywords within the webpage
|
|
|
d.
|
Creating multiple pages and hiding them from the
website visitors
|
|
Ques 23 : Which of the following facts about Alexa
are correct?
|
|
|
a.
|
Alexa provides free data
on relative website visitor traffic
|
|
|
b.
|
Alexa and Quantcast provide information on visitor
household incomes
|
|
|
c.
|
Alexa is biased towards US based traffic
|
|
|
d.
|
Quantcast only tracks people who have installed
the Quantcast toolbar
|
|
Ques 24 : Google looks down upon paid links for
enhancing page rank. If a website sells links, what action/s does Google
recommend to avoid being penalized?
|
|
|
a.
|
The text of the paid links should state the words
“paid text link” for Google to identify it as a paid link
|
|
|
b.
|
Only Paid text links to non profit websites should
be accepted
|
|
|
c.
|
Paid links should be
disclosed through the “rel=nofollow” attribute in the hyperlink
|
|
|
d.
|
Paid links should be disclosed through the
“index=nofollow” attribute in the hyperlink
|
|
Ques 25 : Which of the following actions could get
you banned by Google?
|
|
|
a.
|
Hiding text on the webpage
|
||
|
|
b.
|
Stuffing keywords on the webpage
|
||
|
|
c.
|
Linking to sites banned by Google
|
||
|
|
d.
|
None of the above
| ||
|
Ques 26 : Which of the following statements about
Google’s technical and quality guidelines is true?
|
||||
|
|
a.
|
It is advantageous if your web server supports the
If-Modified-Since HTTP header
|
||
|
|
b.
|
If using dynamic pages, it
helps to keep the parameters short and the number of them few
|
||
|
|
c.
|
Avoid using robots.txt to prevent crawling of
search results pages or other auto-generated pages, even if they don’t add
much value for users coming from search engines
|
||
|
|
d.
|
Submitting new pages of your website at http://www.google.com/addurl.html
as soon as they are online, helps to speed up indexing
| ||
|
Ques 27 : Which of the following is an ethical SEO
Technique?
|
||||
|
|
a.
|
Creating a subdomain with the hottest keyword and
creating duplicate copies of existing pages on it
|
||
|
|
b.
|
Filling your pages with keywords, whether relevant
to the page content or not
|
||
|
|
c.
|
Creating a page which serves a different content
to the search engine bots and different to human users
|
||
|
|
d.
|
None of the above
| ||
|
Ques 28 : While optimizing your website it is
important to generate the right type of traffic, how does the Bounce Rate
information help in this regard?
|
|
|
a.
|
By letting you know the percentage of users who
entered the website and then went on to visit additional pages
|
|
|||
|
|
b.
|
By letting you know the
percentage of users who entered the website and then left without viewing any
other page
|
|
|||
|
|
c.
|
By letting you know the percentage of users who
decided to go back to the source from where they found your website
|
|
|||
|
|
d.
|
By letting you know the percentage of users who
left your website within 10 seconds of viewing the first page
|
| |||
|
Ques 29 : Which of the following factors
contribute towards link popularity of a website?
|
||||||
|
|
a.
|
The number of websites that link to it
|
|
|
b.
|
The number of pages of the website indexed by
Google
|
|
|
c.
|
The number of pages in the website
|
|
|
d.
|
The quality of websites that link to it
|
Ans: A,B,C,D
|
Ques 30 : Search engines do not index some common
words (such as “or”, “and”, “when”, and “in”) within the webpage. What are
these common words called?
|
|
|
a.
|
Barrier words
|
|
|
b.
|
Non-indexable words
|
|
|
c.
|
Slow words
|
|
|
d.
|
Stop words
|
|
Ques 31 : Which of the following activities could
be looked down upon by Google as per their quality guidelines?
|
|
|
a.
|
Using automated website submission software
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
b.
|
Loading pages with irrelevant links
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
c.
|
Intentionally adding keywords to the TITLE tags
and ALT attributes
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
d.
|
Registering misspellings of well-known websites
Ans: B,C
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Ques 36 : Which of the following statements about
search engine optimization techniques are correct:
|
|
|
a.
|
Making a keyword bold does
not influence the way that the search engine looks at the keyword
|
|
|
b.
|
Websites with deep linking
are looked at favorably by search engines
|
|
|
c.
|
search engine robots follow the first link they
find to any particular page and they do not follow additional links to the
same page
|
|
|
d.
|
It is not a good idea to
have the same anchor text for all inbound links as it could look automated to
the search engines
|
|
Ques 37 : A Hallway Page is used to:
|
|
|
a.
|
Attract visitors from the search engines straight
onto the Hallway Page
|
|
|
b.
|
Organize the Doorway Pages
|
|
|
c.
|
Help people navigate to different Doorway Pages
|
|
|
d.
|
Enable search engine bots
to index the Doorway Pages
|
|
Ques 38 : Which of the following free
tools/websites could help you identify which city in the world has the
largest search for the keyword – “six sigma”?
|
|
|
a.
|
Yahoo Search Term Suggestion Tool
|
|
|
b.
|
Alexa
|
|
|
c.
|
Google Traffic Estimator
|
|
|
d.
|
Google Trends
|
|
|
e.
|
WordTracker
|
|
Ques 39 : How are site maps important for the
search engine optimization process?
|
|
|
a.
|
Site maps help the search engine editorial staff
to quickly go through a website, hence ensuring quicker placement
|
|
|
b.
|
Google gives credit to the websites having site
maps. The GoogleBot looks for the keyword or title “Site Map” on the home
page of a website.
|
|
|
c.
|
Site maps help the search
engine spider pick up more pages from the website
|
|
|
d.
|
None of the above
|
|
Ques 40 : What is the function of “indexer” part
of the Google search engine?
|
|
|
a.
|
It helps to retrieve web pages from the world wide
web
|
|
|
b.
|
It helps to gather information from other search
engines
|
|
|
c.
|
It helps to sort the documents that Google has
retrieved
|
|
|
d.
|
It helps to generate
meaningful results based upon the user’s search term
|
|
Ques 41 : Which of the following conditions will
Google treat favorably from the ‘Relevancy’ perspective?
|
|
|
a.
|
The website offering products and services to the
visitors country
|
|
|
b.
|
A website that provides free content for the
related keywords
|
|
|
c.
|
Hidden keywords on the home page matching the
search term
|
|
|
d.
|
Image Alt tags on the home
page matching the search term
|
|
Ques 42 : Some words, when followed by a colon,
have special meanings to Yahoo. What is performed by the link: operator?
|
|
|
a.
|
It shows all the outbound links from the URL
|
|
|
b.
|
It shows how many pages of the site Yahoo is
pointing to
|
|
|
c.
|
It shows all the pages
that point to that URL
|
|
|
d.
|
It shows URLs with broken links
|
|
Ques 43 : Which of the following factors have an
impact on the Google PageRank?
|
|
|
a.
|
The total number of
inbound links to a page of a web site
|
|
|
b.
|
The subject matter of the site providing the
inbound link to a page of a web site
|
|
|
c.
|
The text used to describe the inbound link to a
page of a web site
|
|
|
d.
|
The number of outbound links on the page that
contains the inbound link to a page of a web site
|
|
Ques 44 : What is the term for Optimization
strategies that are in an unknown area of reputability/validity?
|
|
|
a.
|
Red hat techniques
|
|
|
b.
|
Silver hat techniques
|
|
|
c.
|
Grey hat techniques
|
|
|
d.
|
Shady hat techniques
|
|
Ques 45 : Why is it a bad idea from the seo
perspective to host free articles and write ups that are very common on the
internet.
|
|
|
a.
|
Because they will not lead to fresh traffic
|
|
|
b.
|
Because you could get
penalized by search engines for using duplicate content
|
|
|
c.
|
Because you will not get the benefits of proper
keyword targeting
|
|
|
d.
|
Because people could turn up claiming copy right
infringement
|
|
Ques 46 : The following robots meta tag directs
the search engine bots:
<META NAME=”robots”
CONTENT=”noindex,nofollow”>
|
|
|
a.
|
Not to index the homepage and not to follow the
links in the page
|
|
|
b.
|
Not to index the page and
not to follow the links in the page
|
|
|
c.
|
To index the page and not to follow the links in
the page
|
|
|
d.
|
Not to index the page but to follow the links in
the page
|
|
Ques 47 : _____________ use both crawlers and
directories to generate relevant results.
|
|
|
a.
|
Crawler-based Search Engines
|
|
|
b.
|
Human-Powered Directories
|
|
|
c.
|
Hybrid Search Engines
|
|
|
d.
|
Meta Search Engines
|
|
Ques 48 : Which of the following statements is
correct with regard to natural links?
|
|
|
a.
|
They are two way links (reciprocal links)
|
|
|
b.
|
They are from authority websites
|
|
|
c.
|
They are voluntary in
nature
|
|
|
d.
|
They are from .edu or .gov extension websites
|
|
Ques 49 : What will happen if you type the words
‘Certification -Networking’ in the Google search box?
|
|
|
a.
|
Google will find the web pages about Certification
and also containing the word “Networking”
|
|
|
b.
|
Google will find all the web pages containing the
words “Certification” and “Networking”
|
|
|
c.
|
Google will find all the web pages in which the
words “Certification” and “Networking” appear together
|
|
|
d.
|
Google will find the web
pages about Certification that do not contain the word Networking
|
|
Ques 50 : If you enter ‘Help
site:www.microsoft.com’ in the Google search box, what will Google search
for?
|
|
|
a.
|
It will open up the Google help pages applicable
to www.expertrating.com
|
|
|
b.
|
It will find pages about
help within www.expertrating.com
|
|
|
c.
|
It will only find page titles about help within
www.expertrating.com
|
|
|
d.
|
It will direct you to the request page for
re-indexing of www.expertrating.com
|
|
Ques 51 : Which of the following statements about
FFA pages are true?
|
|
|
a.
|
They are greatly beneficial to SEO
|
|
|
b.
|
They are also called link
farms
|
|
|
c.
|
They are paid listings
|
|
|
d.
|
They contain numerous inbound links
|
|
Ques 52 : What is the name of the search engine
technology due to which a query for the word ‘actor’ will also show search
results for related words such as actress, acting or act?
|
|
|
a.
|
Spreading
|
|
|
b.
|
Dilating
|
|
|
c.
|
RSD (real time synonym detection)
|
|
|
d.
|
Stemming
|
|
|
e.
|
Branching
|
|
Ques 53 : If a website’s search engine saturation
with respect to a particular search engine is 20%, what does it mean?
|
|
|
a.
|
20% of the webpages of the
website have been indexed by the search engine
|
|
|
b.
|
Only 20% of the pages of the website will be
indexed by the search engine
|
|
|
c.
|
20% of the websites pages will never be indexed
|
|
|
d.
|
The website ranks in the first 20% of all websites
indexed by the search engine for its most important search terms
|
|
Ques 54 : What is the main reason for the
effectiveness of optimizing a webpage towards a long tail keyword search?
|
|
|
a.
|
There are more long tail
searches than shorter keyword queries
|
|
|
b.
|
Search engines often pass on long tail searches to
lesser known and new websites
|
|
|
c.
|
Search engines do not pass on long tail search traffic
to websites that rank high for shorter keyword searches
|
|
|
d.
|
There are fewer websites that have targeted such
keywords
|
